An average user needs less than a second to form an opinion about a website. And that opinion matters: it can either push them to bounce from your website – or convert into your product’s users.

Here’s why you can’t afford to overlook SaaS website design in your venture – and what makes for a great SaaS website design.

Making a Good First Impression

You have just about 0.05 seconds to make a good first impression on an average internet dweller. That impression has to be not just positive – the user has to deem your company credible enough to keep browsing the website.

Don’t just take our word on the connection between credibility and user trust. 48% of users acknowledge that they rely on design in deciding whether a business is trustworthy.

A good first impression starts with the loading time. Almost half of all users will close the tab if the page takes over two seconds to load. Plus, a one-second delay in loading times decreases user satisfaction by 16%.

Beyond that, your website has to look professional and modern, with a consistent design system and appropriate color and type choices.

Reaching Users Across Platforms

Users worldwide spend 56.9% of their daily internet time on mobile devices. And, for the record, smartphones have accounted for over half of all internet traffic since 2019.

So, visitors are likely to discover your website from their smartphone screens. And if your SaaS website design isn’t mobile-friendly, you can forget about making a good first impression.

If you opt for a SaaS website design template, verify its responsiveness on various screen sizes and support for mobile-only gestures. And if you get your website designed by professionals, ensure they take a mobile-first approach to crafting the UI/UX.

For instance, our SaaS web design agency always begins ideation with the mobile version of the website. At the same time, we don’t neglect desktop design, especially if we’re working on B2B SaaS website design.

Driving Engagement & Conversions

A third of internet users won’t engage with a website if they deem its layout unattractive. However, a high bounce rate isn’t the only cost of a poor SaaS website design: you can also forget about word-of-mouth marketing. 57% of users won’t recommend a business if their website’s UX is dissatisfying.

So, to get visitors to the end of the sales funnel, your website design has to:

• Make key information easy to find and spot
• Enable smooth and intuitive navigation across the website
• Have a powerful hero section
• Showcase the product with powerful visuals or videos
• Include bold, easy-to-spot CTAs

Gaining a Competitive Edge

The United States alone is home to around 9,100 SaaS companies, according to one estimate. While you won’t have to compete with all of them, you’re bound to have multiple direct and indirect competitors.

This is where SaaS website design can help your brand stand out in the sea of similar products.

That said, it shouldn’t break the established conventions of good design, such as the navigation flow or logo placement. If it does, you risk confusing – and alienating – potential customers.

Ensuring Scalability

Any website design for SaaS has to take into account one simple truth: there will be changes to make to it at one point or another. You may need to add new pages to the website, expand existing ones with new sections, display time-limited offers on the homepage; the list goes on.

Whether you opt for a SaaS website design template or bespoke UI/UX design services, ensure your design can support your business’s growth. This means it should be easy to update it with new pages, content, and features.

What Makes Great SaaS Website Design?

What are the ingredients of a SaaS website design that helps you establish brand credibility, drive engagement and conversion rates, and gain a competitive edge? Here’s a short overview of the recipe:

• Intuitive user flows and navigation. Ultimately, your website design should make it easy for the visitor to achieve their goal, be it finding the pricing information or discovering the benefits of your product.
• Consistency. To establish your brand’s credibility, everything from the color palette and typography to margins and padding must conform to a unified design system.
• Compelling copy and visuals. The website needs to include clear value propositions, detailed feature overviews and comparisons, and powerful visuals to convert your visitors.

Need a Hand with SaaS Website Design?

Crafting human-centered experiences and packaging them into appealing UIs is our bread and butter, whether it’s B2C or B2B SaaS website design. Drop us a line to discuss how our SaaS web design agency can help you win your users’ hearts with empathy- and data-driven website design for SaaS businesses.