Google is set to unveil its latest lineup of Pixel smartphones at the upcoming Made By Google event next week. The Pixel 9 and Pixel 9 Pro are expected to build upon the success of last year’s models, which introduced generative AI capabilities to the mobile world. The Pixel 8 family showcased several AI tools, such as the ability to edit photos, create composite images, clean up audio, and provide smart suggestions.
These features have started to influence the broader smartphone ecosystem, with other manufacturers introducing their own AI tools. With the launch of the Pixel 9, Google aims to solidify its position as a leader in smartphone AI. The company is expected to introduce new AI features that will further shape the direction of the mobile industry.
Apple, on the other hand, has been less prominent in integrating generative AI into its smartphones. The upcoming iPhone 16 series is not expected to include generative AI tools for a broader user base, which could hinder Apple’s ability to influence discussions around AI in mobile devices. As Google unveils the second generation of AI smartphones, it’s clear that the company will continue to play a significant role in defining the future of AI in the mobile industry.
The Pixel Fold, launched a year ago, has proven to be more durable than expected despite its fragile flexible screen. The device features a unique design with a curvy polished aluminum frame and a landscape-oriented main display. After a year of daily use, the Pixel Fold has endured cosmetic damage such as scuffs and scratches, but its functionality remains unaffected.
A small fracture on the exterior display required repairs at an estimated cost of $180-$220.
Pixel 9 solidifies AI leadership
The main display, protected when the phone is closed, has remained in pristine condition, even after exposure to sand.
The factory-installed screen protector has not bubbled, a common issue with other phones. The Pixel Fold’s durability demonstrates Google’s commitment to learning from its competitors and refining its design. Despite minor wear and tear, the device has surpassed expectations, and its upcoming successor is likely to introduce significant design changes.
Google’s decision to launch its new Pixel devices in mid-August, ahead of the typical smartphone launch schedule, may be an attempt to get ahead in the news cycle or showcase its AI assistant across its devices. The event, scheduled for Tuesday, August 13, will be live-streamed on Google’s YouTube channel. Reporters from WIRED will attend in person and provide live insights around the announcements.
In addition to the Pixel 9, Pixel 9 Pro, and Pixel 9 Fold, the event is expected to unveil the newest version of the Pixel Watch and Pixel Buds. The Pixel 9 and 9 Pro will reportedly be the same size, with the Pixel 9 Pro XL featuring a larger screen and battery. All new Pixel phones will include next-generation chips to power Android’s latest AI features and provide added device security.
The updated Pixel Watch, potentially named Pixel Watch 3, is expected to bring better battery life, improved sensing, and snappier performance. As the AI arms race heats up, Google’s keynote is expected to highlight how its new devices facilitate more natural interactions with its Gemini generative AI chatbot. The new Pixel Buds should offer improved audio quality and additional features that enhance voice control.
The event kicks off at 10 am Pacific, 1 pm Eastern, and 6 pm in the UK, and promises to showcase Google’s latest innovations in the smartphone and AI space.
